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Skilled web analysts will review, critique and benchmark the site based on web evaluation criteria to ensure that it:
- Highlights defined business goals and marketing strategies
- Easily guides visitors through the site
- Effectively communicates site offerings
- Provides a mechanism to facilitate a two-way relationship with site visitors
- Easily guides visitors through the site
Webjectives web site evaluation research is comprised of a structured, methodical
investigation of your site and online marketing strategy.
Phase I: Research and Define
The Webjectives team will execute interviews with internal personnel,
customers, prospects, and partners as well as conduct online literature
reviews. Webjectives can also conduct online surveys of site visitors
to obtain direct feedback to use in your web site evaluation.
Phase II: Review and
Evaluate
Based on the Phase I research, analysts benchmark
the site and other online campaign components, including:
- Site Content
- Site Design
- Site Usability
- Online Tactics
- Partner Sites
- Competitor Sites
Phase III: Implement and Improve
Webjectives delivers a web site evaluation report that includes detailed
recommendations ranging from creative revisions to online push
strategies. The report is structured to provide "actionable" advice
and a clear path for growth.
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